Frequently Asked Questions

 Setting up your Google My Business listing is one of the simplest and most effective ways of setting your business up to be found online. More and more search queries are becoming geographically specific and Google’s algorithms have been developed to consider intent.   

You’ve probably done a Google search at some point such as, ‘places to eat near me’, then you’ll notice that Google returns a list of three locations where you can eat based on your current location. The three businesses that have shown as a result of your search query are one step closer to attracting you as a customer.

If these places to eat did not have a Google My Business Page then they would not have shown. Think about this in the context of your business, whatever product or service you may be selling. How can local searches benefit your business?

As Google makes regular changes to its algorithms, if you want to get found in local search you need to have a Google My Business listing and optimising it on a regular basis is very important.  

 Reviews act as real world signals of what people actually think about a business and are a key factor when it comes to ranking in local search. Not only this, but they act as social proof to your potential customers and help them make a decision.   

The internet has completely changed the way businesses attract customers and make sales. 95% of consumers read online reviews before making a purchasing decision. More importantly, 94% of online consumers reported that a negative review has convinced them to avoid visiting a business. By the time someone enters your business or lands on your website, there is a good chance they’ve already formed an opinion about your business based on online reviews. Because of this, collecting good reviews should be a top marketing strategy for any business.  

Whether good or bad (and especially bad) – make sure you respond to all reviews so your customer knows you’re serious about doing something about their bad experience. This will also help other customers trust you as a brand. Acknowledge and thank customers who leave a good review as it shows a level of engagement at the post-purchase stage.

Finally, you can use your reviews as an opportunity to get better as a business; learn what people like and what they didn’t like and improve upon it. Reviews are valuable data to a business.

Our "Reputation Manager" tool makes it easy to monitor and grow customer reviews, so you can boost your search visibility, stand out from the competition, and attract new customers.

 Review management generally consists of four key components:

1. Generating reviews
2. Monitoring reviews
3. Responding to reviews
4. Leveraging reviews.

It is sometimes referred to as ‘reputation management’, although more often than not clients will refer to review management simply as ‘bad reviews’, ‘online reviews’, or just ‘getting better reviews’.

We utilize online reputation management tools that allows our clients to generate, monitor, and showcase online reviews in a smooth, seamless, and successful way.

 As an agency, we can do things to help here, such as providing our client with the right tips, tactics, reports and tools.

 Having a review management strategy in this day and age is absolutely necessary to achieve success in local search — whatever your unique goals may be. Your competitors are doing it, you should too.